What Foundations Look for
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This is from the Pinkerton Foundation website. This is a great representation of what foundations consider when evaluating a proposal from an organization that is new to them.
The Foundation receives many more proposals than it is possible to fund. Preference is given to those proposals where a grant from the Foundation promises to make a difference, those that seem likely to attract the support of other funders in subsequent years, and those with the greatest promise of success in achieving their goals.