$180,000 For Innovative Blood Donor Program
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Aaron recently helped the Blood Centers of America to win a $180,000 foundation grant. Funds will be used to increase the blood donation rate among the younger demographic of donors through innovative marketing-partnerships with the eSports community. This type of initiative is critical if the nation’s blood supply is to be maintained amidst the growing number of older donors who represent a disproportionate proportion of all donors.