{"id":51,"date":"2026-07-13T20:09:53","date_gmt":"2026-07-13T20:09:53","guid":{"rendered":"https:\/\/aaronrome.com\/?p=51"},"modified":"2026-07-13T20:09:53","modified_gmt":"2026-07-13T20:09:53","slug":"stakeholder-communication","status":"publish","type":"post","link":"https:\/\/aaronrome.com\/?p=51","title":{"rendered":"Stakeholder Communication"},"content":{"rendered":"<p>Every organization, whether a for-profit business or a non-pofit community-based group, should have a communication strategy. A strategy can be very simple, and on the most basic level this simply means presenting a single clear, concise and compelling message to your stakeholders about what you <em>do<\/em> (programs\/ services) and who you <em>are <\/em>(mission\/ vision). Your communication strategy should manifest itself in your grant proposals, brochures, case statements, email communication and most importantly &#8212; your website.<\/p>\n<p>Today, a company&#8217;s website is its business card. You must expect that anyone who is interested in vetting you or your work will start by navigating to your site. If you submit a grant proposal for &#8220;X,&#8221; and the funder goes to your website and all it talks about is &#8220;Y,&#8221; this will raise questions which will probably undermine your chances of winning that grant. Why? Your mission should not change whimsically &#8212; everything that you do, and therefore everything you write about, should be linkable back to your mission. Your website does not need to be, and should not be, a manifesto. Visitors to your site want a synopsis of what your organization is all about; don&#8217;t overwhelm. Keep it simple, aesthetic, organized, intuitive and informative.<\/p>\n<p>Aaron has helped many clients with their communication strategies and development of strategic communication materials. <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/aaronrome.com\/index.php\/contact-aaron\/\">Contact Aaron <\/a><\/span>today and see if he can help you.<\/p>\n<p>\u00a0<\/p>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/aaronrome.com\/wp-content\/uploads\/2019\/02\/Xinconscreenshot-1-1024x570.png\" alt=\"\" class=\"wp-image-1596\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/aaronrome.com\/wp-content\/uploads\/2019\/02\/BTIPro-screenshot-1-1024x585.png\" alt=\"\" class=\"wp-image-1589\"\/><figcaption><br><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/aaronrome.com\/wp-content\/uploads\/2019\/09\/ACCM-screenshot.png\" alt=\"\" class=\"wp-image-1675\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Every organization, whether a for-profit business or a non-pofit community-based group, should have a communication strategy. A strategy can be very simple, and on the most basic level this simply means presenting a single clear, concise and compelling message to your stakeholders about what you do (programs\/ services) and who you are (mission\/ vision). Your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-51","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/aaronrome.com\/index.php?rest_route=\/wp\/v2\/posts\/51","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aaronrome.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aaronrome.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aaronrome.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aaronrome.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=51"}],"version-history":[{"count":0,"href":"https:\/\/aaronrome.com\/index.php?rest_route=\/wp\/v2\/posts\/51\/revisions"}],"wp:attachment":[{"href":"https:\/\/aaronrome.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=51"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aaronrome.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=51"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aaronrome.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=51"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}